Brands, whether big or small, often have a difficult time when it comes to presenting themselves consistently online. However, these five brands don’t seem to have that problem. These are the brands that are making the most of their social media presence.
Just one look at their Twitter, Facebook and LinkedIn profiles and you’ll see that people are the focus of their social narrative. Have a look a their #DoMore Instagram campaign to show how they’re inspiring people across the world.
Starbucks’ social media narrative is all about giving people what they want. They want their social presence to mirror what people use their stores for: coming together and drinking coffee. So, their videos and Tweets are all about sharing and collaborating.
3. Old Spice
Their adverts are irreverent and silly, and appeal to their specific demographic. Every day, their social media profiles are full of hilarious jokes that mirror their video campaign.
Their Pinterest campaign is awe-inspiring. With each board representing a particular wish list, calendar event or theme, a quick glance at the page presents direct gift ideas, making for high conversion.
5. TED Talks
TED has gone from strength to strength over the last few years, and their community of education-enthused individuals are active on all majour social channels. Together, they’re carving out an intellectually curious corner of the social web, and it’s amazing to see.
So there you have it, 5 social media masters. If you want more in-depth analysis of what makes these brands’ social presence so great, head over to Buisness2Community.