Facebook bins Bing

Microsoft’s Bing has long been a feature on Facebook, but now, Facebook has stopped including results from the Bing search engine on its social networking site. Facebook bins Bing.

Revamping search

According to a company spokesperson, the move to remove Bing stems from a company-wide policy to revamp its own search offering. In fact, Facebook has just introduced a tool that allows users to quickly and easily find past comments and other info posted by their friends on Facebook.

A push on Google’s territory

Some have suggested that the move away from Bing and towards investment in their own search technology is a move in the direction of an attack on Google, who have dominated the search space (after all, they invented it!). However, Zuckerberg has said: “There is more than a trillion posts, which some of the search engineers on the team like to remind me, is bigger than any Web search corpus out there”.

Facebook on the offensive?

We can’t be certain whether Facebook will ever try to go up against Google, but with the company stopping all association with Microsoft’s banner adds in 2010, and now their abandonment of Microsoft’s Bing search, could Facebook be about to gradually phase out Google, too.

With billions of users and shareholders to keep happy, Facebook needs to innovate in a way that would please everybody, would a move on Google’s search territory be just that?