Microsoft’s social listening tool has recently gone under the knife. With a range of new features, and a new name, the tool has just launched as Microsoft Social Engagement.
The corporation’s first foray into social engagement was called Microsoft Social Listening, and was unveiled and launched in June 2014. Aimed at end-user marketing departments looking to increase their sales revenue and gain insight into customers’ views about their brands.
A year later, the package is due for upgrade. Some of the new features include:
- A redesigned user interface with extra filtering options.
- A simplified dashboard.
- Advanced search topic filtering for keywords, Facebook pages and Twitter handles.
- Users can also respond natively to posts from within the stream and interact with customers straightforwardly.
According to Bob Stutz, CVP at Microsoft Dynamics, the change in name to Microsoft Social Engagement is more than just a branding change”. He continues “It reflects a completely reimagined user experience for companies, extending beyond social listening and sentiment analysis to offering true social engagement.”
Microsoft Social Engagement is currently out on general release. Have you used it? Leave a comment and let us know what you think.