Here’s a topic that is coming up time and time again in the Microsoft Dynamics Community. Whether you’re a trendy Shoreditch start-up or a behemoth organisation based in Manchester, it can sometimes be difficult to get your team to fill in information to the company CRM. While you might have taken the difficult financial step to invest in a CRM system and implemented it successful thanks to your reseller, it’s another thing entirely to persuade your team members to actually use it.
Some people simply don’t see the advantages that come with a fantastic CRM system – whether that’s because they aren’t impacted directly by doing so, or because the impact takes a while to filter through.
We all know that brute force isn’t as persuasive a technique as we’re told it is, so what can you do to increase team engagement with your shiny new CRM system? One answer is gamification.
What does gamification actually mean? Simply put, it’s a methodology that aims to increase engagement by incentivising higher user participation in a system through game-like progression and interactivity.
How does this relate to your CRM, you might ask? Well, if you’re seeing low levels of engagement from your team, you can gamify it to increase the amount of interaction.
How to Gamify
There are plenty gamification partners out there in the Microsoft Dynamics community that will design a custom-built CRM for you with your organisation’s specific aims in mind. Here’s just one example of how you could embed a system of gamification into your CRM.
Competition is inherent in most games, and creating a competition between everybody in your team could be a great way to encourage participation. For example, each user could receive points for creating or updating operations in the CRM. As an example, for every lead generated by a sales person, a point could be received.
The points could then be displayed in a leader board, allowing all team members to see how they are faring compared with their colleagues. From here, incentives could be introduced so that the top three performers are rewarded for their efforts. This will, in turn, not only impact their future performance, but will encourage those who aren’t as engaged to become more so.
Higher Sales; Targets Achieved
The result of gamification on your CRM, then, will be increased interactivity and productivity from your whole team. If you’re a start-up, this could be a great strategy for quickly entrenching your new HR, sales and admin systems.
If you’re an established business and you’re looking to get a clearer picture of how your entire business operates, full participation from your whole team is desirable, and gamification could provide a solution.