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6 brilliant new omni-channel retail tools in AX 2012 R3

Microsoft Dynamics AX 2012 R3 is bringing together AX 2012 and omni-channel retail tools like never before. Putting people first, it’s already helping businesses like Delta Air Lines, Eason & Sons, Jack Wolfskin and Ted Baker deliver engaging experiences that make their customers happy. Here are 6 of the great new features you can expect in AX 2012 R3:

1. Getting around…

mobile immersion is going to be a big thing in the next few years. This includes immersive mobile experiences anywhere, anytime, and on any device. Ultimately, the goal is to allow retailers to enhance shopping and store experiences. For example, in a retail environment, a sales colleague might want to see their customers’ wish lists that were created online and purchase history, and then extend that conversation in-store. POS management is also straightforward.

2. Catalog and call centers

A never before seen feature in AX, the tool allows you to target customers via mail order catalogs and streamlines operations through fast order entry, assisted sales, and fulfilment.

3. E-commerce and social

Retailers can offer consumers omni-channel shopping experiences that that make the most of social channels like Facebook and Twitter, pulling it all into the same platform.

4. Excellence in retail operations

There are plenty of things that retailers need to do on a day to day basis, and AX facilitates them in a comprehensive, since solution. For example, the tools on offer make light work of kitting, pricing and promotions enhancements, assortment and catalog improvements, global gift card and loyalty cards, not to mention rich BI and reporting improvements.

5. Enterprise manageability

Retailers with multiple locations need straightforward ways to bring together System Center Configuration Manager. In addition, centralised monitoring and troubleshooting helps to monitor the state and health of the retail topology and troubleshooting capabilities using System Center Operations Manager.

6. Modern POS

It’s the interaction between store, staff and customer that makes all the difference in creating brand loyalty. Dynamics AX is a platform that exceeds the expectations of today and embraces types of things people in retail will want to be doing in the coming years, making it a futlureproof system.